CD Pool

Glamzoo Media Tidy Up

One company taking the shift in how consumers are choosing to listen to music seriously is Glamzoo LTD. After identifying that platforms such as Soundcloud are hosting unauthorised use of the catalogue of the label(s) they represent, the company has partnered with anti-piracy and brand protection specialists AudioLock to investigate the volume of infringements where their catalogue is not being monetised. The results revealed an alarming number of unauthorised uploads and downloads, highlighting the potential loss of earnings to the creators of the content.

In their 2019 Global Music Report, the International Federation of the Phonographic Industry (IFPI) reported that the global music share for streaming increased by 46.9% in 2018, with an overall increase of 34% in revenue. Streaming now accounts for 37% of all global music sales revenue, with its nearest competitor being physical purchases, with a 25% bite of industry share.

Huge platforms such as Spotify, Apple, YouTube and Amazon continue to make it easier and cheaper than ever before to access music libraries of endless content, all competing for a bigger market share of the streaming industry. So it’s clear to see that streaming revenue is likely to continue to increase year on year.

One company taking the shift in how consumers are choosing to listen to music seriously is Glamzoo LTD. After identifying that platforms such as Soundcloud are hosting unauthorised use of the catalogue of the label(s) they represent, the company has partnered with anti-piracy and brand protection specialists AudioLock to investigate the volume of infringements where their catalogue is not being monetised. The results revealed an alarming number of unauthorised uploads and downloads, highlighting the potential loss of earnings to the creators of the content.

Of course, looking specifically at SoundCloud, monetisation is now available, and in October 2018, the company expanded its monetisation program and many of its content owners are now able to pay royalties to the artists they represent. But what about those that qualify but have not yet been invited to the program? And what about the plays that have gone before monetisation? So far the answer seems to not be weighed in favour of the content owners.

So where does that leave companies like Glamzoo?

Following AudioLock’s data sweep to discover where and how often copyrighted content was being used, and subsequent discussions with the platforms hosting the thousands of infringing, non-monetised content – it appears the options are limited. Keep them online or remove all infringing content! Either way, the creators of the work lose out on revenue.

The grey area here is that a percentage of the data sweep for Glamzoo reveals that the content is being used by DJs in mix demos, selecting tracks that they identify as representing their sound. A demonstration of the music the love and the music they are playing in the clubs. Of course, innocently promoting themselves. However, it could be argued that these free streams on platforms like Soundcloud are effectively preventing the content owners and creators from making money from platforms such as Spotify, who do pay royalties for every single play.

As revenue from streaming becomes ever more important for labels and artists, the question left to answer for possibly millions of content owners is quite clear. Do we allow our content to be shared without monetisation or do we make every effort to ensure the content is streamed on platforms where royalties are paid?

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